SPIRIT

The Spirit of the Joseon Imperial Family (Korea Imperial),
K-LIFE, Moving Toward the World

As a member of the Imperial Family, KCG AS shares Korea's tradition and enduring spirit with Europe and the Nordics.

Our Spirit

"Let the Land Be Enlightened"

The spirit of the Joseon Imperial Family (Korea Imperial) since 1392 — love, human rights, peace, freedom, and solidarity. These enduring values are now taking new root across Europe and the Nordics under the name K-LIFE.

Est. 1392

Imperial Family of Korea
Imperial Family of Korea

Descendants of the royal house founded by King Taejo Yi Seong-gye, who established Joseon and the Korean Empire. A symbolic presence representing the Korean people through the values of love, human rights, peace, freedom, and solidarity, carrying that spirit forward to this day.

  • Continues the legitimacy of the Joseon royal house founded by King Taejo Yi Seong-gye in 1392
  • Current Reigning Monarch, HIH King Andrew Lee
  • Symbolizes five core values: love, human rights, peace, freedom, and solidarity
  • Coexists alongside, and recognizes, the independent and sovereign government of South Korea
  • "Let the Land Be Enlightened"
World's First Cyber Nation

Joseon Empire
Joseon Empire

Joseon Empire carries forward the spirit of Joseon since 1392, reborn as the world's first internationally recognized cyber nation. HIH King Andrew Lee leads that spirit today.

  • Current Reigning Monarch, HIH King Andrew Lee
  • Carries forward the spirit and heritage of Joseon since 1392
  • A new model of nationhood based on digital sovereignty rather than territory
  • Its goal is to share the spirit and heritage of Joseon with the world
Imperial Family

Imperial Family

임패리얼패밀리코리아 임패리얼패밀리컴패니 조선엠파이어
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